About us
Founding, The Idea
Avalux was founded by Boštjan Hren and Mark Søvang Pedersen.
Everything started with a conversation over a drink and chat about investments.
Realizing the combined knowledge and shared passion for developing reliable systems, the two started work on a solution that would become a reliable trading tool without equal.
The goal quickly became to make a system that could provide financial freedom, at first, to friends and family but later developed into a full-scale business allowing anyone access to the strategies.
Values and mission
At Avalux, we value discipline, professionalism, and transparency, helping traders make confident, data-driven decisions.
Mission: Make professional algorithmic trading accessible to everyone. Providing financial freedom to live life according to your values.
Meet our team
Dedicated professionals driving our success
Mark Søvang Pedersen
Chief Product Officer
Trading expert with 18 years of experience in
day trading and long term investment strategies.
Holds a bachelor's degree in Process Engineering
and a master's degree in Economics and International
Business.
Boštjan Hren
Chief Technology Officer
Programmer and mathematician with a decade of experience in software engineering and a passion for developing automated
trading systems for the last 5 years.